Book whatever you think think the opposite
Author: Paul Arden
Pages: 141
Book size: 17" x 12".
This book explains the benefits of bad decisions. It also shows how risk-taking is your security in life and why irrationality is better than rationality. The secret is to have the confidence to roll the dice.
Brilliant, sinister, charming, furious, and out of the ordinary – Paul Arden is nothing but himself, exceptionally instinctive, full of energy, with a genius for innovation coupled with an instinct that few others are born with” (Roger Kennedy, “Saatchi and Saatchi”).
“However you think, think otherwise” invades our view of work and the world around us. Instead of the usual boring advice, Paul Arden offers daring quips, aphorisms, and ironies. He aims it at our "common sense" to urge us to review it. Whatever commodity you want to market, whatever you run or buy, Arden inspires you with his unique ideas. An amazing storyteller, he will dazzle you with his photographs and out-of-the-ordinary quotes he borrows from artists, scientists and philosophers.
"However you think, think the other way around" will crack your ingrained thoughts - even when you're not aware that you're thinking a certain way. It will give you the confidence to take greater risks, and to enjoy your work more than you can possibly imagine.